A 20% year-on-year growth in profits is impressive, but if the financial markets expect 25% growth from your business there will be disappointment and the share price will fall. Setting expectations correctly in official announcements is therefore crucial, but following such announcements there is also a need to work closely with equity and credit analysts to ensure that they understand the underlying dynamics of the business. Shared Value tracks these forecasts, as well as the overall market consensus, and then feeds this information back to our clients so they are fully aware of what the market’s expectations are at any time and can easily compare this to current trading realities.