Targeting the right investors for your company is paramount, as it increases the effectiveness of marketing and also saves valuable management time. Shared Value’s analytical skills and market knowledge ensure that we identify the investors who will be attracted to your investment thesis and strategic vision. This is not simple work as funds are often hidden behind the matrix of nominee accounts, depositary banks and custodians, making it difficult to identify sector specialists and even those investors owning shares in your company.
We are happy to work alone or alongside other advisors, and will contribute independent analysis to bring a more effective marketing outcome. It is important to broaden ownership to ensure a good market in your company’s shares. Shared Value can, in effect, become your specialist sales force, driving home the key investment thesis and independently collating direct feedback from the market which is delivered both informally on a day-to-day basis and also by way of insightful perception audits and feedback reports.